Questions and tips to understand your stakeholders needs and expectations from research

A four step process for generating value from every study you run

Tips on creating an effective and simple screener to study only informative participants

A decision guide for narrowing down what methods to consider when designing a study

Steps on writing a testable, falsifiable, and effective research hypotheses

A downloadable Google Sheets spreadsheet to walk you through the logic and structure for better surveys

A process for recognizing issues and gaps in your survey before using it

A flexible approach for recording in-depth and reflexive notes and findings when analyzing data

A multiple section guide for exploring, describing, analyzing, and understanding your quantitative data

An overview and application of a powerful statistical method for analyzing categorical data

A process for refining and validating preliminary themes for more accurate findings when reporting

Principles and tips for writing report findings to be easy-to-read and back by evidence

Tips and strategies for transforming dry research reports into something memorable and engaging